James Cerruti (2013‐) as a Senior Partner at Tenet Partners, leads strategy, marketing and brand consulting engagements for major organizations around the world. He is the author of the recent Sustainability Leadership Report, a landmark quantitative study of actual vs. perceived sustainability performance for 100 leading global companies. James has recently appeared in a number of major media outlets to discuss the report findings, including Bloomberg, AdAge, Fast Company, BNN and others. His work has been published by the California Management Review, the Conference Board and the CMO Council, amongst others. A pioneering thinker and practitioner in corporate, consumer and B2B brand strategies, Mr. Cerruti has assisted many leading organizations including: The AACSB, Allianz, Bank of Montreal, CarlsonWagonlit Travel, CNA Financial, Deloitte, Deutsche Telecom, Dun and Bradstreet, First Union, FleetBoston, HyundaiKia Motors, John Carroll University, KPMG, MasterCard International, Merrill Lynch, Munich Re, Olympus, PNC Bank, PricewaterhouseCoopers, RBC Financial Group, Remy Cointreau, Scudder Investments, Siemens, State Street Corporation, Sunovion, Telefonica, UPMC, U.S. Bancorp and Zurich Financial Services. His consulting career includes executive posts as the President & COO of Vivaldi Partners, a New York City‐based marketing and brand consultancy; as one of five founding partners and Global Head of Industry Practices of FutureBrand (one of the largest global brand consultancies, now part of The Interpublic Group); as a Director with Coopers & Lybrand; and as Vice President, Strategic Marketing, with Bank of America.