creative

The Afronomical Way

This limited-edition set of 43 vibrant, color printed cards housed in a custom box is parts that together comprise artist Sanford Biggers’ explorations of identity, rituals, and iconography. Divided into three sections—afronomix, fetico, and fides—the images offer moments of both intimacy and surrealism.

Compliments of Standard Rice Company, Inc., Millers of Rice Since 1902

This promotional recipe booklet is a striking adverstisment for White House Cereals.  Most likely published in the late 1930's, the front cover is fashioned as a 3-D commercial food carton while the back cover displays their full product line.  Bright yellow and die-cut, this booklet was intended as an eye-catching calling card.  Die-cutting dates back to the Victorian era when industrial machines could mass-produce and print the same attractive shapes over and over again, like the celebrated Victorian-era Valentines.