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This book, with examples of 1935 French advertising design, is part of the Cooper Hewitt, Smithsonian Design Library’s Special Collections materials on typography and graphic design. With text, design, and layout by Alex Pinon, this volume is a fascinating look into advertising typography by one of the leading French type foundries of the period. Alex Pinon (1900-1961) started his career in typography and fashion illustration after the First World War; during the 1950s he was a prominent cover illustrator of bestsellers of popular literature.