furniture

Pen, Paper, and Mail: Shopping and Corresponding

Today, most people are familiar with online shopping but some might also remember mail ordering. While one method uses computers, the other relies on paper. However, there are similarities. Both allow consumers to shop from the comforts of home, and both require mailing and shipping at some point. Then, items are delivered direct to the customer’s door. The Trade Literature Collection includes a variety of mail order catalogs. Let’s take a look at one from 1907.

Birmingham Brass Catalogue

Birmingham, Englad was known as the first manufacturing town in the world and played a central role in the manufacturing and production of trade catalogs. Trade catalogs emerged as a new and effective way to market industrial design to the masses while competing with rival firms. This brass trade catalog used detailed engravings to sell a diverse group of mass-produced metal products.