illustrator

This book, with examples of 1935 French advertising design, is part of the Cooper Hewitt, Smithsonian Design Library’s Special Collections materials on typography and graphic design. With text, design, and layout by Alex Pinon, this volume is a fascinating look into advertising typography by one of the leading French type foundries of the period. Alex Pinon (1900-1961) started his career in typography and fashion illustration after the First World War; during the 1950s he was a prominent cover illustrator of bestsellers of popular literature.

Four and twenty blackbirds, baked in a pie...Imagine those blackbirds popping out at you! The Pop-Up Mother Goose includes surprises on every page. Author Harold Lentz was a commercial artist who delved into the world of book publication in the 1930s, when he designed a series of colorful fairy tales, incorporating imaginative drawings and paper engineering. Lentz and his publisher were the first to coin the term "pop-up" to describe their surprising design. Produced and sold during the Great Depression, these imaginative books provided readers a joyful distraction.