John Wanamaker

With just one glance at the front cover of this trade catalog, it appears like Spring is on the way. A lady is surrounded by flowers. Purple ribbons accessorizing her outfit are gently blowing in the breeze. Let’s take a look at what consumers might have stumbled across in 1915 while perusing this mail order/department store catalog.

Families have different Thanksgiving traditions. Some may prefer a casual dinner while others plan formal events. Either way, a Thanksgiving meal requires many pieces, everything from individual place settings to serving dishes. How might Great Grandma have set her table for a special occasion in 1915? This trade catalog may give us a glimpse.

As winter winds down and spring approaches, outdoor activities start to look more appealing. How did people a 100 years ago spend their free time outside? The National Museum of American History Library’s Trade Literature Collection offers a few clues to some very recognizable pastimes.

The beginning of a school year brings many new things. New classes, new supplies, and perhaps new clothing. What did school outfits look like over one hundred years ago? Let’s take a trip back in time to the year 1915 to find out.

Today in the 21st Century, we have several options for shopping. Two options that might immediately come to mind are visiting stores to shop in person or ordering online from home. But one nearly forgotten option is the mail order catalog. With the availability of the internet, we might not receive these as frequently as in the past, but browsing the Trade Literature Collection reveals mail ordering has been around for quite some time.