marketing

This promotional recipe booklet is a striking adverstisment for White House Cereals.  Most likely published in the late 1930's, the front cover is fashioned as a 3-D commercial food carton while the back cover displays their full product line.  Bright yellow and die-cut, this booklet was intended as an eye-catching calling card.  Die-cutting dates back to the Victorian era when industrial machines could mass-produce and print the same attractive shapes over and over again, like the celebrated Victorian-era Valentines.