trade literature

Today in the 21st Century, we have several options for shopping. Two options that might immediately come to mind are visiting stores to shop in person or ordering online from home. But one nearly forgotten option is the mail order catalog. With the availability of the internet, we might not receive these as frequently as in the past, but browsing the Trade Literature Collection reveals mail ordering has been around for quite some time.

Today the task of laundry is simple. We load machines with clothes, add laundry detergent and softener, and check settings. But essentially, the modern washing machine and dryer do the job for us. However, in the mid-19th century, long before our modern appliances, it was not so easy. Laundry was time-consuming and labor-intensive, so perhaps this pamphlet describing a “really wonderful invention” sounded intriguing.

Before we had online circulation systems, barcodes on books, and automated due date reminders, libraries used paper-based systems for everyday tasks. This required book cards, book pockets, charging trays, and the “ca-chunk” sound of a library date stamp.

When it comes to building a new home, there are so many things to consider. Should it be multi-level or one floor? Will it have a basement? Do you want bedrooms on both floors or only on the second floor? What type of building material will be used? The questions might seem endless. If you were building a house in 1909, in particular one made from cement, this catalog of designs might have provided some inspiration.

At first glance, this trade catalog appears to be typical. It provides general information for steamship travelers. But as I turned to the last few pages, I stumbled across something unexpected. It includes a handwritten diary of a passenger.

Can a particular kind of retail furniture help grocers save money and prevent food waste? In a World War I era trade catalog, Sherer-Gillett Co. promotes a piece of furniture designed for grocers to install in their stores. It was called the Sherer Counter, a bulk food storage system described as a way to cut down on waste and help with the war effort.

The Trade Literature Collection gives us a small glimpse into the past. It includes catalogs on a variety of topics, including undertakers’ supplies. These catalogs illustrate coffins, grave guards, and even fashion for the deceased.

Imagine riding through a landscape blanketed in snow. Whether it’s a family outing, a trip to deliver goods, or simply a pleasure ride, this early 20th Century sleigh catalog includes a few possibilities.

The trade catalog is titled Catalogue No. 43 (1906-1907) by Sturtevant-Larrabee Co. Tucked inside its front pages is an accompanying Price List of Cutters and Sleighs, in effect July 1, 1907.

Two men set off to ascend a mountain located in Colorado called Pikes Peak. Their transportation was a vehicle called the Locomobile, and this trade catalog traces their journey on an August day over a century ago.

It seems as if libraries have always had the challenge of shelving more books in less space. How did libraries in the late 19th century deal with space constraints? One possibility involves motion.

The Trade Literature Collection covers a multitude of subjects. As might be expected, many of the catalogs advertise products.

Trophies, cups, and plaques. These are typical awards that might be presented at a ceremony today. How were these types of awards designed in the past? Are there similarities or differences? This catalog might provide a few clues.

Camping, hiking, and enjoying the outdoors are common summer pastimes. This trade catalog from 1919 shows how visitors in the early 20th Century might have explored the wonders of Yellowstone National Park.

What do you do when you are out and about and have a craving for a quick snack? Shoppers, picnickers, theatregoers, or someone simply out for a stroll in the early 20th Century might have stumbled across a popcorn and peanut machine like one shown in this trade catalog.