From Horses to Horsepower: Studebaker Helped Move a Nation

Studebaker's long standing commitment to quality and value made it one of the automotive giants prior to the Great Depression, often being among the first manufacturers to introduce new technology or safety features, such as four-wheel hydraulic brakes in 1925. Barely surviving the 1930s, Studebaker resumed its innovative heritage with some of the first new designs to follow World War II. Postwar Studebaker automobiles, largely due to their association with Raymond Loewy, are still considered to be classics of modern industrial design. Both functional and elegant, Studebaker's are highly prized by car collectors and enthusiasts throughout the United States. In addition to a national museum devoted to Studebaker in South Bend, Indiana, the national chapter of the Studebaker Drivers Club includes more than 13,000 members of Studebaker owners and admirers.